Rauw Alejandro

Despacito the song of Puerto Rican singer Luis Fonsi together with Daddy Yankee was released in the year 2017. It became the number one streamed music at that period within the space of six months. It was a mixture of reggaeton and pop music did not just bring interest in reggaeton but also attracted attention towards Latin music in general. Billboard's Top 100 in 2015 had two songs that were mostly Spanish language, while in 2016 there were four. But during the peak of Despacito's fame in 2017 there were 19 mainly Spanish tracks which made it into the top 100. In 2020, there were 41. Justin Bieber's remix in two languages Despacito was released in 2017. Then, numerous famous artists began collaborating with reggaeton artists. Drake collaborated with Bad Bunny for MIA (2018) as well as Madonna worked with Maluma in the creation of Medellin. From the beginning of 2020, some reggaeton musicians felt dissatisfied with the direction it was moving towards the more mainstream. Rauw Alajandro is a part of a new generation that aims to change the trajectory of. Rauw Alejandro incorporated elements of other styles and electronic music.